A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

ISBN:1606491016

ISBN13:9781606491010

Publisher:Business Expert Press

Authors:Don W. Stacks, Don Stacks, David Michaelson

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A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Description

A Practioner's Guide to Public Relations Research, Measurement and Evaluation 0 Edition This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and ev
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